3. TEXTURE IN PRINT
Print is certainly not dead! In a day and age when fast-paced internet, apps and digital graphics captivate the fingers of the masses, print has a favorable niche in physical touch. The tactile characteristics of paper go beyond what digital can do and designers are taking advantage of innovative techniques available from the paper mill and commercial printers. Textured and recycled paper, embossing, foil, high gloss and spot varnishes bring an extra element of curiosity to otherwise everyday pieces. Handing out a business card that not only gets remembered, but saved is the ultimate objective.
4. MEANINGFUL, ORIGINAL IMAGERY
Tired of seeing the typical stock image as you scroll through your social media feeds? Stock imagery sites have made it easy and cost effective to find photography, infographics and icons on the fly. But it also proves risky – you could end up using the same graphics as your direct competition! The benefits of promoting custom graphics can go a long way. One custom graphic can be utilized for multiple uses and in a variety of formats. From large trade show graphics, to social media infographics explaining a process, to packaging or a promo, original artwork communicates more about who you are than any stock image ever could. It’s additionally more authentic and convincing to see real life people using your product or service.