10 Things I Wish I’d Known Before Starting a Web Design Business

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Freelancing on the side to earn extra income is all well and good. But if you want to start a business that generates a full-time income, here are some things to know.

1. Web Design is a Commodity

Low barrier to entry and an abundance of do-it-yourself options means clients have too many choices and no basis upon which to make the best decision. The sooner you acknowledge this, the easier it will be to break out of the commoditization trap.
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2. Sales is a Skill You Must Acquire

If you’re unable or unwilling to learn how to sell your services, consider partnering with someone who can. Otherwise, don’t quit your day job.

3. Prospecting for Business is not Optional

“Sales” is everything that occurs after a prospect agrees to meet with you. Finding people willing to meet with you requires prospecting. While it’s not impossible to grow quickly through word-of-mouth alone, it’s the exception, not the norm. Just like SEO, word-of-mouth requires time; it doesn’t happen overnight. If you’re just starting out and need clients right away, go out and find them.

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