On the Internet, web design tips are a dime a dozen. Many people have opinions on what the perfect website looks like. That’s because, to a certain extent, design is subjective. What one person likes, another might find hideous.
At the same time, web design is one of the most important factors for the success of a website. In fact, almost half of people say that the design of a site is their main factor for judging a company’s credibility. As a consequence, it also influences conversions, bounce rate, and more.
Sigh, if only there was a way to find some objective data on how to create successful web design. Wait, there is! And a bunch of it has been compiled in this article. Stay on the page for some web design tips backed by science. Stop relying on your gut feeling and start doing things proven to work.
Science-based Web Design Tips to Crush Your Next Website Project
In the following, you will find some research-based tips and tricks on how to improve your web design.
1. Make Site Speed an Absolute Priority
It’s probably one of the least debated facts in the web design sphere that speed is important. Research has shown that it influences everything from bounce rate over user satisfaction to conversions and revenue.
If your site is slow, visitors will not stick around. Period. Plus, because users care, search engines also do and factor your page loading speed into their rankings. For that reason, it’s paramount that you invest in making your site as fast as possible.
2. Leverage the Fold
Whether or not there is still such a thing as the fold is part of a heated debate. Some say that because of the multitude of screen sizes these days, the fold doesn’t matter anymore. Others have a different opinion.
However, the fact is that even in 2018, people spend 57 percent of their time above the fold with a sharp decline afterwards. 74 percent of their time is dedicated on the first two screenfuls.
So, it seems like the fold still matters. For your website that means you need to prioritize your content and use the available space to hook users in so they continue. Here are some tips on how to do that:
- Use a clear and descriptive headline — Explain what your site can do for visitors, highlight the benefits. Be brief and use power words. For more advice, look into our copywriting tips.
- Include your main call to action — To improve your chances for converting, the fold is the time to start the user journey. Make sure your CTA is clear and visible.
- Include media — Images, videos or audio help emphasize your point. We will talk more about visual content further below.